JR Geoffrion is a high energy inspirational and collaborative leader with more than two decades of international cross-industry strategy and transformation.

With experience as both an internal and external management consultant, he has built a reputation for consistently delivering measurable results, aligning senior executives, driving complex enterprise-wide initiative and change, and building sustainable teams.

As an Executive Director and Global Digital Advisor at Microsoft, he is driving disruptive digital transformation for Microsoft‘s strategic global customers across industries. He accelerates customer engagement, employee empowerment, operations optimization, product and service transformation – and re-imagines business models and industries.

Previously, JR was a Senior Leader of IBM’s strategy practice where he managed the entire consulting lifecycle including identifying and selling engagements, managing executive relationships, developing reusable intellectual capital, recruiting, coaching and overseeing global initiatives including driving the Transformation of an $18 billion business, resulting in measured operational margin improvements of $510 million.

Earlier, he led the Chicago and Toronto offices of a digital strategy consulting firm, as Gemini Consulting (now Capgemini) foremost e-business expert, he spearheaded the creation of its e-business practice in the United States, and was a successful entrepreneur.

JR has taught strategy, digital transformation, and M&A at the graduate level at the Schulich School of Business in Toronto, DePaul University in Chicago, and at the University of Phoenix.

JR Geoffrion completed the Wharton School International Management Program, holds an MBA from the Schulich School of Business, and graduated from the Engineering Science program at the University of Toronto.

He holds dual Canadian and American citizenship and is fluent in French. Having lived where cultural diversity abound, he understands the subtle nuances between cultures and markets.