JR Geoffrion is a strategy and digital transformationÂ partner at element 138. He has a reputation as a collaborative leader forÂ consistently deliveringÂ top line growth and bottom lineÂ resultsÂ for clients.
Over the past 20Â years, JRâ€™sÂ international cross-industry management consulting experienceÂ has includedÂ Fortune 500Â companies as well asÂ early stageÂ start-upsÂ and haveÂ spannedÂ across all organizational functions.Â As a senior consulting leader, JR has been responsible for the entire consulting lifecycle including selling engagements exceeding $3 million, managing executive relationships, recruiting, coaching and overseeing global initiatives while developing reusable intellectual capital.
HeÂ leadsÂ global joint client-consulting teamsÂ in designing and implementing strategies that leverageÂ digital technologiesÂ (Artificial Intelligence, blockchain, IoT, VR, AR, socialâ€¦)Â and theÂ integrated use of channelsÂ to create and differentiate experiences throughout theÂ customer journey.
Previously, JR was a Senior Leader of IBMâ€™s strategy and change internal practice. He has alsoÂ led the Chicago and Toronto offices of a digital strategy consulting firm,Â spearheaded the creation of GeminiÂ Consultingâ€™s digital practice, andÂ taught strategy and digital transformation at the graduate levelÂ in the US and Canada.
He brings a broad set ofÂ consulting tools, frameworks, and methodologiesÂ including:Â digital business models, analytics, innovation, digitization, transformation, design thinking,Â ideation, customer experience journey, personas, digital marketing,Â omni-channel strategies, social selling, employee engagement and advocacy, lifecycle, CRM, branding, nudging, adjacencies, facilitation, segmentation, RACI, balanced scorecards, search engine optimization, process mapping, and data visualization.
As an entrepreneur, he built a successful business from the ground up using digital marketing strategies, grew revenues for 10 consecutive years, andÂ maintained a Top 3 Google search ranking position for a decade.
Having lived where cultural diversity abound, heÂ understands the subtle nuances between cultures and markets.
JRÂ Geoffrion completed theÂ Wharton SchoolÂ International Management Program, holds anÂ MBAÂ from the Schulich School of Business, and graduated from theÂ Engineering ScienceÂ program at the University of Toronto.
He holds dualÂ Canadian and American citizenshipÂ and is fluent inÂ French.