JR Geoffrion
Global Executive Leader | Frontier AI & Cloud Transformation | Exponential Customer Growth | Operational Excellence | Strategic Partnerships
Based in the United States
Dual US / Canadian citizen · Fluent in French & English
About
Global executive who builds new businesses, scales high-performance teams, and turns frontier technology into measurable growth, taking organizations from vision to outcomes across Fortune 500 enterprises and startups alike.
Frontier AI, built to customer outcomes | Leads an embedded industry team within Microsoft Frontier Company, Microsoft's new operating business, working backwards from customer outcomes to build, run, and continuously improve production AI systems measured on business results, not outputs. Goes beyond the Forward Deployed Engineering model to embed experts directly inside customer teams, connecting data, workflows, and KPIs so AI scales from day one.
Impactful results | Drove $10B+ in strategic partnerships and $12B in net new pipeline; improved commercial deal structure and operating margins by $875M+; scaled an AI-driven GTM model to 7,000 sellers worldwide, lifting commercial bookings 500%+.
Executive leadership & team building | Builds, inspires, and empowers high-performance global teams, founding new consulting practices at IBM, Xpedior, and Capgemini; building and trademarking a digital business; and creating Microsoft's #1 globally ranked industry practice three years running.
Strategist, operator, change leader | Cross-functional reach from Fortune 500 to start-ups, bridging Sales, Engineering, FDE, Finance, Product, Marketing, and Operations in complex matrix environments. Solves ambiguous, large-scale challenges by defining clear vision, building new operating models, and aligning stakeholders around measurable outcomes.
Recognition | Recipient of Platinum Club, Microsoft's highest distinction, and the Highest Performing Team Award.
Energized by the problems that don't have answers yet, and by building the teams and systems that solve them at scale.
Experience
- Leading an embedded industry team within Microsoft Frontier Company, Microsoft's new operating business built to turn frontier AI into production systems that amplify and protect customers' intelligence.
- Partnering with C-suite leaders at the world's largest enterprises to co-design, deploy, and scale production AI measured on business outcomes, not outputs.
- Embedding experts directly inside customer teams, going beyond the Forward Deployed Engineering model to connect data, workflows, and KPIs so AI delivers from day one.
- Orchestrating the partner ecosystem, including Global SI partners, and aligning Account Teams, Product, Engineering, and Marketing behind sustainable, compounding growth.
- Led Microsoft's industry team strategy and GTM across the Americas, partnering with C-suite executives of Microsoft's largest Enterprise customers to drive Cloud, AI, and Agentic transformation and exponential revenue growth.
- Scaled a high-performance team recognized as top-performing across industries.
- Defined multi-year GTM strategies and operating models; launched new capabilities and partner-led motions.
- Orchestrated cross-functional alignment across Account Teams, Marketing, Product, and Engineering / FDE to deliver sustainable growth.
- Led a cross-industry global strategic pursuit practice of 55 senior consultative sellers, forging multi-year strategic partnerships to accelerate enterprise adoption.
- Architected and implemented an AI-driven strategy, GTM, and operating model scaled to 7,000 sellers worldwide, closing multi-billion strategic partnerships.
- Drove C-suite executive alignment and joint innovation engagements to define customer AI / Agentic / digital transformation roadmaps.
- Coached a distributed team focused on partnership excellence and revenue impact.
- Advised C-suite executives of Fortune 500 enterprises on digital growth, omnichannel, and large-scale transformation strategies and execution in professional services engagements.
- Led and launched a new B2B global digital marketplace resulting in net new revenues of over €45M+.
- Implemented descriptive, predictive, and prescriptive analytics for a global B2B business, proactively anticipating customer needs.
- Integrated the in-store and online experience for a leading apparel retailer into a seamless customer journey across all physical and digital touchpoints.
- Built and led IBM's global internal strategy and change practice of 80 management consultants, exceeding revenue and delivery targets.
- Advised IBM senior leadership on corporate strategy, growth initiatives, operational efficiency, process redesign, and transformation across business units, regions, and functions.
- Led the four top transformational initiatives across IBM's $20B Global Business Services unit, freeing $510M+ in operating expenses and organically placing 55%+ of talent through a redesigned operating model.
- Centralized global pricing, bid management, and delivery functions, and launched five onshore delivery centers (France, Germany, Netherlands, US) - negotiating local-government grants and partnering with universities to create 2,150 new technology jobs while cutting overhead 10%.
- Turned around a declining €1B European B2B BPO business, reversing a €300M revenue decline and restoring profitability within 18 months; the resulting operating model was adopted globally.
Education
Executive Education
