JR Geoffrion
Global Executive Leader | Frontier AI & Cloud Transformation | Exponential Customer Growth | Strategic Partnerships | Cross-Industry
Based in the United States
Dual US / Canadian citizen · Fluent in French & English
About
Global executive who builds new businesses, scales high-performance teams, and turns frontier technology into measurable growth, taking organizations from vision to outcomes across Global 500 enterprises and start-ups alike.
Frontier AI|Leads an embedded industry team within Microsoft Frontier Company, going beyond the Forward Deployed Engineering model to embed experts directly inside customer teams so AI scales from day one, measured on business results, not outputs.
Measurable business outcomes|Drove $10.8B in strategic partnerships and $12B in net new pipeline. Eradicated $875M+ in margin erosion with a new commercial deal structure. Eliminated $510M in operating costs transforming IBM's $18B Global Business Services unit. Scaled an AI-driven GTM model to 7,000 sellers worldwide. Turned around a €1B Business Process Outsourcing (BPO) unit and applied the successful model globally.
Executive leadership & team building|Builds, inspires, and empowers high-performance global teams, founding new consulting practices at IBM, Xpedior, and Gemini Consulting (now Capgemini Invent); building and trademarking a digital business; and creating Microsoft's #1 globally ranked AI sales practice three years running.
Strategist, operator, change leader|Cross-functional reach from Global 500 to start-ups, bridging Sales, Engineering, FDE, Finance, Product, Marketing, and Operations in complex matrix environments. Solves ambiguous, large-scale challenges by defining clear vision, building new operating models, and aligning stakeholders around measurable outcomes.
Recognition|Recipient of Platinum Club, Microsoft's highest distinction, and the Highest Performing Team Award across 9 industries and 3 regions.
Energized by the problems that don't have answers yet, and by building the teams and systems that solve them at scale.
Experience
Accountable end-to-end for solving the most strategic business challenges of the top Retail and Consumer Goods customers and market makers in the Americas: from business development and customer business value assessment to proof-of-value and deployment at scale, blending deep industry expertise, change management, and enterprise-grade AI engineering with a top team of Frontier Industry Advisors and Forward Deployed Engineers to build production systems measured on business outcomes, protecting the customer IP that differentiates them.
Owned the enterprise growth agenda across the Americas, partnering with C-suite executives of Fortune 500 clients to drive Cloud, AI, and Agentic adoption, new-market expansion, and multi-billion revenue growth.
- Built and scaled the #1 globally ranked AI sales practice for three consecutive years, the highest across all industries.
- Overachieved every target and metric, year over year: highest achievement over target and YoY growth across all industries, geographies, and solution areas; then 111% of consumption target across a multi-billion dollar business; then 392% of pipeline target ($193M against $49M), plus $43M revenue landed.
- Orchestrated across Sales, Product, Engineering, Forward Deployed Engineering (FDE), Finance, Marketing, and Delivery to accelerate customer impact and AI adoption.
Led a cross-industry global pursuit practice of 55 senior consultative sellers, forging multi-year strategic partnerships with Global 500 enterprises, each exceeding $100M+ in commercial bookings.
- Closed $10.8B in AI and Cloud strategic partnerships and generated $12B+ in net new pipeline through an AI-driven sales methodology adopted globally by 7,000 sellers.
- Eradicated $875M+ in margin erosion with a new commercial deal structure, adopted by Finance as global policy.
Advised founders, CEOs, and their leadership teams on growing and scaling their businesses.
Identified, shaped, and built long-term strategic partnerships with European unicorns and late-stage start-ups (Series D+).
Founded and ran a digital strategy consultancy advising C-suite executives of Fortune 500 enterprises on digital growth, omnichannel, and large-scale transformation, from strategy through execution.
- Launched a B2B global digital marketplace for a €14B supply chain provider, delivering €45M+ in quantified benefits within 18 months.
- Cut overhead by £90M+ annually at a £3B global logistics company, improving gross margin by 12+ points.
Built and led the strategy practice of IBM's Strategy and Change Internal Practice (SCIP) as a member of its Senior Leadership Team, a top-tier team of 80 management consultants, and advised IBM's senior leadership on corporate strategy, growth, operational efficiency, and transformation across and within business units, regions, and functions.
Selected engagements
- Led the transformation of IBM's $18B Global Business Services (GBS) unit, reporting to the CEO and the IBM Board: eliminated $510M+ in operating costs, vetted by the C-suite, and organically placed 60% of talent through a redesigned operating model.
- Launched five onshore delivery centers across Europe and the US, creating 2,150 technology jobs, and raised large-deal win rates from 33% to 50%+.
- Turned around a €1B European B2B BPO business, reversing a €300M revenue decline and restoring profitability within 18 months; the resulting operating model was adopted globally.
Education
Executive Education
