JR Geoffrion
Global Executive Leader | Frontier AI & Cloud Transformation | Strategic Partnerships | Exponential Customer Growth | Cross-Industry
Based in the United States
Dual US / Canadian citizen · Fluent in French & English
About
Global executive who builds new businesses, scales high-performance teams, and turns frontier technology into measurable growth, taking organizations from vision to outcomes across Fortune 500 enterprises and startups alike.
Frontier AI, built to customer outcomes | Leads an embedded industry team within Microsoft Frontier Company, Microsoft's new operating business, working backwards from customer outcomes to build, run, and continuously improve production AI systems measured on business results, not outputs. Goes beyond the Forward Deployed Engineering model to embed experts directly inside customer teams, connecting data, workflows, and KPIs so AI scales from day one.
Impactful results | Drove $10.8B in strategic partnerships and $12B in net new pipeline; avoided $875M+ in margin erosion through new commercial guidelines derived from more than 800 commercial bookings across over 3,600 customers; scaled an AI-driven GTM model to 7,000 sellers worldwide.
Executive leadership & team building | Builds, inspires, and empowers high-performance global teams, founding new consulting practices at IBM, Xpedior, and Gemini Consulting (now Capgemini Invent); building and trademarking a digital business; and creating Microsoft's #1 globally ranked industry practice three years running.
Strategist, operator, change leader | Cross-functional reach from Global 500 to start-ups, bridging Sales, Engineering, FDE, Finance, Product, Marketing, and Operations in complex matrix environments. Solves ambiguous, large-scale challenges by defining clear vision, building new operating models, and aligning stakeholders around measurable outcomes.
Recognition | Recipient of Platinum Club, Microsoft's highest distinction, and the Highest Performing Team Award across 9 industries and 3 regions.
Energized by the problems that don't have answers yet, and by building the teams and systems that solve them at scale.
Experience
Accountable end to end for turning frontier AI into production systems for the most strategic Retail and Consumer Goods customers and market makers in the Americas: from business development and customer business value to prototype-to-production and scale. Runs a two-in-a-box model pairing Frontier Industry Advisors with Forward Deployed Engineers.
- Blends deep industry expertise, change management, and enterprise-grade AI engineering to co-design and scale production systems measured on business outcomes, protecting the customer IP that differentiates them.
Owned the enterprise growth agenda across the Americas, partnering with C-suite executives of Fortune 500 clients to drive Cloud, AI, and Agentic adoption, new-market expansion, and multi-billion revenue growth.
- Built and scaled the #1 globally ranked AI sales practice for three consecutive years, the highest across all industries.
- Delivered 6.5x of annual target by the fiscal-year mid-point by pivoting to a Practice-led GTM and partner motion, and launched specialized AI-first Practices.
- Orchestrated across Sales, Product, Engineering, Forward Deployed Engineering (FDE), Finance, Marketing, and Delivery to accelerate customer impact and AI adoption.
Led a cross-industry global pursuit practice of 55 senior consultative sellers, forging multi-year strategic partnerships with Global 500 enterprises, each exceeding $100M+ in commercial bookings.
- Closed $10.8B in AI and Cloud strategic partnerships and generated $12B+ in net new pipeline through an AI-driven sales methodology adopted globally by 7,000 sellers.
- Avoided $875M+ in margin erosion by authoring new commercial guidelines, derived from machine-learning analysis of more than 800 commercial bookings across over 3,600 customers, that screened out value-destructive pursuits.
Advised founders, CEOs, and their leadership teams on growing and scaling their businesses.
Identified, shaped, and built long-term strategic partnerships with European unicorns and late-stage start-ups (Series D+).
Founded and ran a digital strategy consultancy advising C-suite executives of Fortune 500 enterprises on digital growth, omnichannel, and large-scale transformation, from strategy through execution.
- Launched a B2B global digital marketplace for a €14B supply chain provider, delivering €45M+ in quantified benefits within 18 months and compressing a 24-month build into a 12-month launch.
- Cut overhead by £90M+ annually at a £3B global logistics company through portfolio rationalization and divestiture, improving gross margin by 12+ points.
- Lifted global marketing productivity 30%+ for a €60B enterprise through an omni-channel operating model and an employee advocacy program.
Led the strategy practice of IBM's Strategy and Change Internal Practice (SCIP), a top-tier team of 80 management consultants, and advised IBM's senior leadership on corporate strategy, growth, operational efficiency, and transformation across and within business units, regions, and functions.
- Led the transformation of IBM's $18B Global Business Services (GBS) unit, freeing $510M+ in operating expenses, organically placing 60% of talent through a redesigned operating model, centralizing global pricing and bid management functions, and launching five onshore delivery centers (France, Germany, Netherlands, USA), negotiating local-government grants and partnering with universities to create 2,150 technology jobs while cutting overhead 10%; raised large-deal win rates from 33% to 50%+ and cut approval cycles 60%.
- Digitally transformed IBM's $10B global B2B e-procurement business with a predictive sales and marketing analytics model, prioritizing customers by quantified benefit and integrating an additional $3B in procurement volume.
- Turned around a declining €1B European B2B BPO business, reversing a €300M revenue decline and restoring profitability within 18 months; the resulting operating model was adopted globally.
Education
Executive Education
