JR Geoffrion
Global Revenue & Transformation Executive | Frontier AI and Cloud | Exponential Growth
Based in the United States
Dual US / Canadian citizen · Fluent in French & English
About
Global enterprise executive and builder – from strategy, to the go-to-market machine that carries it, to exponential outcomes. Builds businesses, practices, and operating models that outlast the engagement: methodologies adopted by thousands, policies rewritten, operating models replicated globally across regions.
Frontier AI|Leads an embedded industry team within Microsoft Frontier Company, going beyond the Forward Deployed Engineering model to embed experts directly inside customer teams so AI scales from day one, measured on business results, not outputs.
Measurable business outcomes|Drove $10.8B in strategic partnerships and $12B in net new pipeline. Eradicated $875M+ in margin erosion with a new commercial deal structure. Eliminated $510M in operating costs transforming IBM's $18B, ~150,000-person Global Business Services unit. Scaled an AI-driven GTM model to 7,000 sellers worldwide. Turned around a €1B Business Process Outsourcing (BPO) unit and applied the successful model globally.
Executive leadership & team building|Builds, inspires, and empowers high-performance global teams, founding new consulting practices at IBM, Xpedior, and Gemini Consulting (now Capgemini Invent); building and trademarking a digital business; and creating Microsoft's #1 globally ranked AI sales practice three years running.
Strategist, operator, change leader|Cross-functional reach from Global 500 to start-ups, bridging Sales, Engineering, Finance, and Operations in complex matrix environments. Solves ambiguous, large-scale challenges by defining clear vision, building new operating models, and aligning stakeholders around measurable outcomes.
Recognition|Recipient of Platinum Club, Microsoft's highest distinction, the Highest Performing Team Award across 10 industries and 3 regions, two Over Attainment Clubs, and three Enterprise Commercial Awards.
Energized by the problems that don't have answers yet, and by building the teams and systems that solve them at scale.
Experience
Leading the Retail and Consumer Goods growth agenda across the Americas, partnering with C-suite executives of Fortune 500 clients to drive Cloud, AI, and Agentic adoption, new-market expansion, and multi-billion revenue growth.
- Now leading an embedded industry team within Microsoft Frontier Company, Microsoft’s new operating business, extending the Forward Deployed Engineering model by placing industry experts alongside engineers inside customer teams so production AI is measured on business outcomes.
- Built and scaled the #1 globally ranked AI sales practice for three consecutive years, the highest across all industries.
- Overachieved every target and metric, year over year, ranging from 2.6x to 4.3x.
- Orchestrated Sales, Professional Services, Forward Deployed Engineering, and Product driving measurable outcomes.
Led a cross-industry global pursuit practice of 55 senior consultative sellers, forging multi-year strategic partnerships with Global 500 enterprises, each exceeding $100M+ in commercial bookings.
- Closed $10.8B in AI and Cloud strategic partnerships and generated $12B+ in net new pipeline through an AI-driven sales methodology adopted globally by 7,000 sellers.
- Eradicated $875M+ in margin erosion with a new commercial deal structure, adopted by Finance as global policy.
- Sold $79M in professional services spanning delivery, program management, and governance.
Advised founders, CEOs, and their leadership teams on growing and scaling their businesses.
Identified, shaped, and built long-term strategic partnerships with European unicorns and late-stage start-ups (Series D+).
Founded and ran a digital strategy consultancy advising C-suite executives of Fortune 500 enterprises on digital growth, omnichannel, and large-scale transformation, from strategy through execution.
- Launched a B2B global digital marketplace for a €14B supply chain provider, delivering €45M+ in quantified benefits within 18 months.
- Cut overhead by £90M+ annually at a £3B global logistics company, improving gross margin by 12+ points.
Built and led the strategy practice of IBM's Strategy and Change Internal Practice (SCIP) as a member of its Senior Leadership Team, a top-tier team of 80 management consultants, and advised IBM's senior leadership on corporate strategy, growth, operational efficiency, and transformation across and within business units, regions, and functions.
- Led the transformation of IBM's $18B, ~150,000-person Global Business Services (GBS) unit, reporting to the CEO and the IBM Board: eliminated $510M+ in operating costs, vetted by the C-suite, organically placed 60% of talent through a redesigned operating model, and launched five onshore delivery centers creating 2,150 technology jobs while raising large-deal win rates from 33% to 50%+.
- Turned around a €1B European B2B BPO business, reversing a €300M revenue decline and restoring profitability within 18 months; the resulting operating model was adopted globally.
Education
Licenses & Certifications
Executive Education
