JR Geoffrion
Global Growth, Revenue & Transformation Executive | Frontier AI, Cloud & Agentic Commercialization | Building Repeatable Sales & GTM Across Industries & Markets | Strategic Partnerships
Based in the United States
Dual US / Canadian citizen · Fluent in French & English
About
Global enterprise executive and builder who combines personally winning complex business with creating the commercial and go-to-market (GTM) approaches that enable others to repeat that success across industries and markets.
Builds businesses, consulting practices and global partnerships, translating customer priorities into measurable outcomes, executable commercial strategies, GTM, and operating models that scale. Develops leaders and aligns Sales, Product, Engineering, Services and partners around customer value and commercial performance.
Frontier AI|Leads an embedded industry team within Microsoft Frontier Company, aligning Frontier Industry Advisors, Forward Deployed Engineers (FDE), and Strategic Pursuits, from business development and scoping through deployment at scale, delivering production systems measured on business outcomes while protecting customer IP.
Measurable business outcomes|Delivered $10.8B in multi-year AI and Cloud commercial bookings. Built an AI-driven partnership framework adopted by 7,000 sellers worldwide, generating $12B+ in net new pipeline and underpinning a large share of the practice's partnership bookings. Reshaped commercial policy and partnership financial evaluation, backed by $875M+ in revenue dilution quantified in Retail and Consumer Goods alone. Eliminated $510M in operating costs transforming IBM's $18B, ~150,000-person Global Business Services unit. Turned around a €1B Business Process Outsourcing (BPO) unit and applied the successful model globally.
Executive leadership & team building|Builds, inspires, and empowers high-performance global teams, founding new consulting practices at IBM, Xpedior, and Gemini Consulting (now Capgemini Invent); building and trademarking a digital business; and creating Microsoft's #1 globally ranked AI sales practice three years running.
Strategist, operator, change leader|Cross-functional and cross-industry reach from Global 500 to start-ups, bridging Sales, Engineering, Finance, and Operations in complex matrix environments. Solves ambiguous, large-scale challenges and designs repeatable, globally scalable motions by defining a clear vision, building new operating models, and aligning stakeholders around measurable outcomes.
Recognition|Recipient of Platinum Club, Microsoft's highest distinction, the Highest Performing Team Award across 10 industries and 3 regions, two Over Attainment Clubs, and three Enterprise Commercial Awards.
Energized by the problems that don't have answers yet, and by building the teams and systems that solve them at scale.
Experience
Lead, manage and coach the Americas Frontier Industry Advisors team, delivering Retail and Consumer Goods GTM and revenue strategy across the Americas, partnering with C-suite executives of Global 500 enterprises to drive Cloud, AI, and agentic transformation, new-market expansion, and multi-billion revenue growth.
- Lead an embedded industry team within Microsoft Frontier Company, aligning Frontier Industry Advisors, Forward Deployed Engineers (FDE), and Strategic Pursuits. Accountable end-to-end for strategic Retail and Consumer Goods engagements across the Americas, from business development and scoping through customer value assessment, proof-of-value and deployment at scale, combining industry expertise, change management and AI engineering to deliver production systems measured on business outcomes while protecting customer IP.
- Built and scaled Microsoft's #1 globally ranked AI sales practice, three years running, driving outsized growth and commercial performance.
- Led the pivot from account-aligned coverage to Industry and AI-first Practice-led GTM, redefining the operating model for the business.
- Orchestrated Sales, Professional Services, Forward Deployed Engineering, and Product driving measurable outcomes.
Led a cross-industry global pursuit practice of 55 senior consultative sellers, delivering $10.8B in multi-year AI and Cloud commercial bookings with Global 500 enterprises.
- Personally shaped and landed the portfolio's largest multi-year partnerships across Retail and Consumer Goods, Logistics, Financial Services, and Manufacturing with customers such as PepsiCo, FedEx, DHL, and Eaton, leading executive engagement, commercial structuring and cross-functional execution.
- Replaced reactive pursuit with an AI-driven partnership framework connecting account prioritization, resource allocation, operating-model design, execution and operating cadence. Adopted by 7,000 sellers worldwide as the operating blueprint for entire regions, the framework generated $12B+ in net new pipeline and underpinned a large share of the practice's partnership bookings.
- Reshaped global commercial policy and the financial evaluation model for strategic partnerships to eliminate growth-dilutive deals across industries, backed by $875M+ in revenue dilution quantified in Retail and Consumer Goods alone.
- Sold $79M in professional services spanning delivery, program management, and governance.
Concurrently advised founders, CEOs and their leadership teams through Microsoft for Startups (2022-2025), helping them grow and scale their businesses.
Selected into Microsoft's Global Unicorns rotational program (2021), carrying a second live business-development role focused on European unicorns and late-stage startups while continuing to lead Strategic Cloud Partnerships. Identified, shaped and built long-term partnerships leveraging Microsoft's platform and business model.
Founded and ran a digital strategy consultancy, originating and selling engagements with C-suite executives of Fortune 500 enterprises and leading client teams through execution across digital growth, omnichannel, and large-scale transformation.
- Launched a B2B global digital marketplace for a €14B supply chain provider, delivering €45M+ in quantified benefits within 18 months.
- Cut overhead by £90M+ annually at a £3B global logistics company, improving gross margin by 12+ points.
Built and led the strategy practice of IBM's Strategy and Change Internal Practice (SCIP), a global organization of 75 management consultants, as a member of its Senior Leadership Team, combining business development, executive advisory and delivery leadership across complex transformation engagements. Advised IBM's senior leadership on corporate strategy, growth, operational efficiency, and operating-model transformation across and within business units, regions, and functions.
- Led the transformation of IBM's $18B, ~150,000-person Global Business Services (GBS) unit, reporting to the CEO and the IBM Board: eliminated $510M+ in operating costs, vetted by the C-suite, organically placed 60% of talent through a redesigned operating model, and launched five onshore delivery centers creating 2,150 technology jobs while raising large-deal win rates from 33% to 50%+.
- Turned around a €1B European B2B BPO business, reversing a €300M revenue decline and restoring profitability within 18 months; the resulting operating model was adopted globally.
Education
Executive Education
